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What is Browser Fingerprinting: How it Works and How to Protect Yourself

Browser fingerprinting is a method websites use to collect information about a user's web browser and device. This information is used to create a user's fingerprint, which is used to track them across the internet.

Carl Gamutan

by Carl Gamutan

April 7, 2023


Browser fingerprinting is a method websites use to collect information about a user's web browser and device. This information is used to create a user's fingerprint, which is used to track them across the internet.

Browser fingerprinting gathers information about your browser, such as its version number, screen resolution, installed fonts, and plug-ins. It can also collect information about your operating system, time zone, and language.

How does Browser Fingerprinting work?

Here are the key steps involved in browser fingerprinting:

Information Gathering. When visiting a website, your browser automatically sends your device and browser information to the website. This information can include your user agent, screen resolution, installed fonts, and more.

Data Analysis. The website analyzes this information to create a unique fingerprint for your browser. This fingerprint includes data points like browser version, operating system, and time zone.

Tracking. Once the website creates a fingerprint, it can track your online activity. This allows websites to build a detailed profile of your interests and behaviors. This is then used to target you with ads and other content.

Why does Browser Fingerprinting matter?

Browser fingerprinting seems like a minor issue. But, it can have serious implications for your online privacy and security. Here are some of the key reasons why browser fingerprinting matters:

Tracking. Browser fingerprinting allows websites to track your online activity across different websites. This can be used to build a detailed profile of your interests and behaviors.

Privacy. Browser fingerprinting is often done without your knowledge or consent. This can be a serious invasion of your privacy.

Security. Since it is used to gather information about your device and browser, it can be used to launch targeted attacks against you.

Discrimination. Some companies may use browser fingerprinting to discriminate against users based on their device or browser. For example, they may refuse to show certain content to users who are using an outdated browser.

How to prevent Browser Fingerprinting

It is not possible to completely prevent browser fingerprinting. But you can always take measures for browser fingerprinting protection:

Use a Privacy-Focused Browser. Some web browsers, such as Firefox and Brave, are designed with privacy in mind. These browsers are less susceptible to browser fingerprinting. In addition, they offer privacy features such as ad-blockers and tracking protection.

Fingerprint Spoofing. Browser fingerprinting spoofing is a technique used to protect online privacy. They modify or suppress certain pieces of information used to create unique browser fingerprints. Fingerprint spoofing is done using tools like browser extensions, privacy-focused browsers, and virtual machines to generate fake information. However, this may have ethical and legal implications.

Install Browser Extensions. There are several browser extensions available that can help protect you from browser fingerprinting. Some popular options include Privacy Badger, uBlock Origin, and NoScript.

Use a VPN. A virtual private network (VPN) can help protect your online privacy. VPNs encrypt your internet traffic and mask your IP address. This can make it more difficult for websites to track your online activity and identify your browser.

Disable Cookies and JavaScript. Cookies and JavaScript are often used in browser fingerprinting. Disabling these features can help protect you. However, this may also limit the functionality of some websites.

Regularly Clear Your Browser Data. Clearing your browser data, such as your cookies and cache, can help prevent websites from tracking your online activity over time.

User Education. Finally, education is key to protecting yourself from browser fingerprinting. You can safeguard your online privacy and security by learning more about this invasive practice and the steps you can take to protect yourself.

Browser Fingerprinting Techniques

There are several techniques that websites can use to collect information for browser fingerprinting. Here are some of the most common techniques:

User Agent String

The user agent string is a piece of information that your browser sends to websites every time you visit them. It contains information about your browser, operating system, and device. This information can be used to create a unique identifier for your browser.

HTTP Headers

HTTP headers are used to transmit information between your browser and web servers. Some HTTP headers, such as the Accept-Language header, can be used to gather information about your device and location. This can be used to create a fingerprint for your browser.

Cookies

Cookies are small files that websites store on your device. They are used to track your online activity over time across different websites. Some cookies are used to gather information for browser fingerprinting.

Web Storage

Web storage is another way that websites can store information on your device. This includes things like local storage and session storage. Like cookies, web storage can be used to track your online activity and gather information for browser fingerprinting.

Canvas Fingerprinting

Canvas fingerprinting is a technique that uses the HTML canvas element to collect information about your browser. The canvas element can be used to generate a unique image that is different for each browser and device.

Audio Fingerprinting

Audio fingerprinting is a technique that uses the Web Audio API to collect information about your device's audio output. This information can be used to create a unique identifier for your browser.

WebGL Fingerprinting

This technique uses the WebGL API to collect information about your device's graphics capabilities. It is used to create a unique identifier for your browser.

Browser Fingerprinting Test

A browser fingerprinting test is a tool or website that collects information about a user's browser and system configuration to create a unique fingerprint. There are many examples of browser fingerprinting tests available online. Some popular examples include the EFF's Panopticlick test, AmIUnique.org, and BrowserSpy.dk. It's worth noting that researchers and privacy advocates often use these tests to raise awareness about the risks of browser fingerprinting and not for malicious purposes. However, it's important to be cautious when taking these tests and to avoid sharing personal information or sensitive data.

Privacy Concerns

Browser fingerprinting raises several privacy concerns. Here are some of the main concerns:

Tracking. Companies can track your online activity across different websites. This will help them build a detailed profile of your interests and behaviors.

Identification. It also uniquely identifies your browser and device, targeting you with ads or other content.

Data Collection. Information about your browser, device, and online activity can be used for data mining and analysis.

Surveillance. Browser fingerprinting can be used for surveillance purposes. This may allow governments and other organizations to monitor your online activity without your knowledge or consent.

Legal and Ethical Implications. There are legal and ethical implications of browser fingerprinting. Some experts argue that the practice violates user privacy and data protection laws. Others argue that it is a legitimate tool for website analytics and security.

Conclusion

Browser fingerprinting is becoming a more and more common tracking measure on the web. While disabling JavaScript might be an effective defense against it, it can also cause web page issues. As such, the best defense against browser fingerprinting is to increase your browser uniqueness or find other protection measures. On the other side of the coin, however, many create workarounds to continue their work uninterrupted. To keep up with ever-changing tracking methods and to avoid being caught off guard, consider investing in flexible web scraping tools for secure and reliable web browsing.

Frequently Asked Questions (FAQs)

1. How do I stop browser fingerprinting? You can stop browser fingerprinting by using privacy-focused browsers, browser extensions, VPNs, or disabling cookies and JavaScript.

2. Does Google use browser fingerprinting? Yes, Google does use browser fingerprinting to track users across its platforms.

3. What is the difference between cookies and browser fingerprinting? Cookies are small files that websites store on your device, while browser fingerprinting collects information about your browser and device to create a unique identifier.

References

Eckersley, P. (2010, January 26). A Primer on Information Theory and Privacy. Electronic Frontier Foundation. Retrieved March 10, 2023, from https://www.eff.org/deeplinks/2010/01/primer-information-theory-and-privacy

Hauk, C. (2023, January 18). What is Browser Fingerprinting? What It Is And How To Stop It. Pixel Privacy. Retrieved March 10, 2023, from https://pixelprivacy.com/resources/browser-fingerprinting/

Norcie, G. (2015, July 31). Unsanctioned web tracking is harmful. Center for Democracy and Technology. Retrieved April 7, 2023, from https://cdt.org/insights/unsanctioned-web-tracking-is-harmful/

What Is Fingerprinting? (2020, July 13). Surveillance Self-Defense. Retrieved March 10, 2023, from https://ssd.eff.org/module/what-fingerprinting

What is fingerprinting and why you should block it. (n.d.). Mozilla. Retrieved March 10, 2023, from https://www.mozilla.org/en-US/firefox/features/block-fingerprinting/